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Tourist Spot
Euljiro (Hipjiro)
Trendy cafes and bars hidden in old printing alleys. Called 'Hipjiro' (Hip + Euljiro), it's the center of New-tro culture.
Seoul · Jung-guHipster Holy Land
🧭Visit info
Filled with old print shops by day, it transforms into a hip street with lights at night. Open a shabby door without a sign, and you might find a stylish wine bar. It's fun to 'hunt for treasures'. In the evening, 'Nogari Alley' fills with outdoor tables, becoming a Korean version of Oktoberfest.
⭐Highlights
Nogari Alley
In the evening, the street turns into a huge outdoor pub. Bustling with people enjoying cheap Nogari (dried fish) and draft beer.
Signless Cafes
Climb narrow stairs to find a different world. Find hidden retro cafes like 'Horangi' or 'Coffee Hanyakbang'.
🧾Hours · transport · tips
🚇Getting There
Subway Line 2, 3 'Euljiro 3-ga Stn'. Exit 4 for Nogari Alley, Exit 1 for cafes.
🕐Opening Hours
Cafes: 11-22 / Nogari Alley: 17-24 (Outdoor tables depend on weather).
🚻Toilet Warning
Restrooms in old buildings can be poor. We recommend using subway station restrooms!
📍Location
Around Euljiro 3-ga, Jung-gu, Seoul